Looka

What is Looka?

Looka is an AI-powered logo maker and brand identity platform. You answer a few questions about your business name, industry, style and colors, and Looka generates many logo concepts that you can customize with different icons, fonts, layouts and colors. It is aimed at entrepreneurs, startups and small businesses that want a logo without hiring a designer.

Designing logos on Looka is free, and you pay when you want to download. Pricing has two parts: one-time logo packages, usually a Basic package with a PNG file and a Premium package with vector and other print-ready formats, and annual subscriptions. The Brand Kit subscription adds hundreds of branded templates for social media, business cards, email signatures and more, and the Brand Kit Web subscription adds a website builder with hosting. Prices have changed several times in 2026, so check the current pricing page.

Looka is useful for quickly getting a consistent set of brand assets. AI-generated logos can look similar to others, so review originality before you commit, and check whether you need the subscription or only a one-time logo package.

Looka FAQ

Is Looka free?

Looka is free to design with, but you pay to download logo files. Paid options include one-time logo packages and annual Brand Kit subscriptions.

What does the Brand Kit include?

It includes premium logo files and hundreds of branded templates for social media, business cards, email signatures and other materials.

Do I own my Looka logo?

Looka states that you receive ownership and commercial rights after purchasing a package. Read the current terms before you buy.

Does Looka build websites?

Yes. The Brand Kit Web subscription includes an AI-generated website builder with hosting.

What happens if I cancel the Brand Kit?

Downloaded logo files remain yours, but you lose access to the Brand Kit editor and ongoing asset generation.